Very Van Gogh.Now that we are fully approved by the state and feds to brew and sell beer it is a matter of getting label approval, which as it turns out is a bit of a process as well.
There are a lot of rules and stipulations to having a label. I guess it makes sense though, I can't tell people that drinking our beer will make you a better person (even though it does.) You also have to put certain legal things on there like "Brewed and Bottled/Packed by: ...." or "GOVERNMENT WARNING:"
Here is pretty much everything you could possibly want to know about labeling malt beverages.
Presenting - B.A.M. Vol. 3
Chapter 1: Mandatory Label Information
Brand Name = Most obvious aspect of label and not misleading.
Chapter 2: Type Size and Legibility
Must be legible and appropriate for the size of container .
Minimum 2 mm for containers larger than ½ pint
Minimum 1 mm for containers of ½ pint or less
Chapter 3: Health Warning Statement
Required font size and spacing:
Over 3 liters (101 fl. oz.) 3 mm
Over 237 ml (8 fl. oz.) to 3 liters (101 fl. oz.) 2 mm
237 ml or less 1 mm
Minimum Type Maximum Characters
Size Requirement Per Inch
1 mm 40
2 mm 25
3 mm 12
Chapter 4: Class and Type Designation
Rules about how you label the class and/or type of beverage
Chapter 5: Net Contents
For some reason you cannot label stuff as ounces, they have to be in pints, quarts and gallons. (over 12 oz at least.)
There is also the super E-Z label guide here.